News : Press Releases

2010 Media Campaign Summary

The 2010 Media Campaign began airing in December 2009 and continues through June 2010. Statewide television ads, Denver billboards, targeted Internet billboards with website links and National Public Radio (NPR) sponsorship tags comprise this year’s campaign. The messages strongly portrays the connection between hunting and fishing license buyers and the money they spend on those licenses, and the valuable role sportsmen play as the primary financial support for wildlife management in Colorado.